Would It Hurt to Pick Up the Phone?
My phone rang a little while ago. Much to my surprise, it was a guy I had recently stopped doing business with. He wanted to know why I had stopped doing business with him.
"Service," I said.
"Whadda ya mean," he asked?
"When was the last time you called me?" I shot back.
"I'm not sure," he said.
"I am," I said. "It was 17 years ago."
I had been buying insurance from this guy for about 25 years. The last time I laid eyes on him was 19 years ago when I moved into a new home. And other than the annual Christmas card with the signature printed in red, I hadn't heard from him in 17 years. Over that time I wrote checks totaling well north of $100,000.
He didn't care about me, but based on the timing of his call, he sure did care about the checks I wrote. I'm left with less than a warm and fuzzy feeling.
